Our manifesto
Culture is what you repeat.
Rituals of Work is a field guide for leaders who want to stop talking about culture and start operating it — through small, deliberate rituals that turn values into everyday behaviour.
Culture is what you repeat.
Not what you print on the wall. The behaviours a team practises week after week are its culture — whether anyone designed them or not.
Rituals are culture you can operate.
Values are abstract. Rituals are concrete: a time, a place, a few steps, a shared meaning. That makes them something leaders can design, run, measure and improve.
Small and frequent beats big and rare.
An annual offsite won’t outweigh fifty-two Monday meetings. Transformation happens in the rhythm of ordinary work.
Culture is a lever, not a by-product.
Strategy tells people where to go. Culture determines whether they actually get there. Treat it as a tool for transformation, not an HR afterthought.
Who we are
Danielle Sebangkit
Danielle Sebangkit is the Marketing Lead at Budaya, where she works on brand positioning, go-to-market, and content for B2B culture and employee engagement solutions. With a background in psychology and counselling, Danielle approaches marketing through an understanding of how people think, make decisions, and change their behaviour. She draws on customer research and client feedback to shape messaging, audience segmentation, and onboarding experiences. Having worked across diagnostics, programme design, and facilitation at Budaya, she understands both the product and the people using it, and is keen to continue growing in brand and marketing.
LinkedIn →
Roshan Thiran
Roshan Thiran is a culture transformation expert, entrepreneur, and Founder of the Leaderonomics Group, a social enterprise ecosystem dedicated to transforming lives, organisations, and communities through leadership, technology, and innovation. With nearly two decades of global leadership experience at General Electric (GE), ExxonMobil, and Johnson & Johnson, Roshan has developed deep expertise in organisational culture, leadership development, and business transformation. He specialises in the science of culture transformation, helping organisations intentionally shape behaviours, embed high-impact rituals, eliminate workplace toxicity, and build cultures that enable sustainable growth and high performance. Through Budaya, an AI-powered culture transformation platform, Roshan helps organisations measure culture, deploy behavioural rituals, strengthen accountability, and translate organisational values into everyday actions. A passionate advocate for intentional culture design, Roshan frequently writes articles, delivers keynotes, and hosts radio and television programmes exploring organisational culture, leadership, behavioural change, and the future of work. His mission is to help organisations move beyond culture as a collection of slogans and values on walls to building living systems where the right behaviours become everyday habits.
LinkedIn →Our relationship with Budaya
Rituals of Work is created by the team behind Budaya, a digital ritual platform. We recommend tools — including our own — only where they genuinely fit.
The ideas, research and rituals on this site stand on their own — you can run every ritual here with a whiteboard and a calendar invite. Budaya exists for teams who want help keeping those rituals alive at scale.
Learn about Budaya