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Nudge · 2-minute read

The Feedback Intervention Paradox

Feedback makes performance worse surprisingly often. Whether it was positive or negative barely matters — what matters is whether it points attention at the work or at the person.

By Tareef Jafferi · 10 Oct 2026

A large meta-analysis of feedback studies found that in more than a third of cases, feedback actually lowered performance.

The sign of the feedback — praise or criticism — didn’t predict the outcome. The direction of attention did. Feedback about the task (what the correct answer is, how the work has progressed) tended to help. Feedback that pulled attention toward the self — praise of the person, or threats to their self-esteem — tended to weaken or reverse the effect.

People can act on information about work. Judgements about themselves mostly trigger defence.

The research: Kluger & DeNisi (1996), Psychological Bulletin — meta-analysis of 607 effects.

Adapted from Nudges at Work by Tareef Jafferi, shared in partnership with Happily.ai.

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