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Nudge · 2-minute read

The Köhler Effect

Groups usually make people coast — except when the team’s result depends visibly on the weakest contributor. Then that person works harder than they would alone.

By Tareef Jafferi · 8 Sept 2026

Social loafing is well known: when individual effort is pooled into an average, people ease off. The Köhler effect is its mirror. When the group can only succeed if every member delivers — and everyone can see each contribution — the least capable member often lifts their effort substantially.

A meta-analysis found a large effect. The lesson for managers: disengagement is often a design problem, not a character problem.

The research: Weber & Hertel (2007), Journal of Personality and Social Psychology — meta-analysis of 26 studies.

Adapted from Nudges at Work by Tareef Jafferi, shared in partnership with Happily.ai.

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