SAMPLE PLAYBOOK — upload the PDF and add its link in the editor.
- Weeks 1–2: Diagnose. A simple culture audit you can run in a week.
- Weeks 3–4: Choose. How to pick the three behaviours your strategy needs most.
- Weeks 5–12: Embed. Nine rituals mapped to common transformation goals, with facilitation scripts.
- Week 13: Measure. Signals that show whether behaviour is really shifting.