Why it matters
Many Japanese companies start the day with chōrei, a 10–15 minute assembly where the team greets one another, recites a motto or values, and reviews the day’s plan. It marks the shift into work and reinforces shared purpose daily.
How to run it
- Gather at the same time every day.
- Greet each other. A shared “good morning” sounds trivial but sets the tone.
- Restate the purpose. A motto, mission or one value — ideally with a recent real example.
- Align on the day: priorities, key events, anything that needs help.
Watch out for
- Reciting values by rote until they lose meaning — add a daily example
- Making it so long it eats the morning
When not to use it
Highly distributed teams across time zones — use an asynchronous version.
