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Milestone ritual · Research-backed

Kill Criteria Kickoff

At the start of every significant project, agree in writing what would make you stop it — and who makes that call.

Why it matters

People who launched a project are the least able to stop it, because stopping means admitting a mistake. Setting exit criteria before anyone’s reputation is attached — and handing the decision to someone neutral — makes stopping rational instead of personal.

How to run it

  1. At kickoff, write two or three kill criteria: “We will stop if by [date] we haven’t [measurable signal].”
  2. Name a neutral reviewer who didn’t propose the project.
  3. Schedule the checkpoint now, in calendars.
  4. If a criterion is hit, hold a Project Funeral — stopping on time is a success.

Watch out for

  • Vague criteria nobody can measure
  • Letting the project sponsor be the one who judges them

Sources

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