When people stop doing the things your culture depends on, the problem is rarely motivation. It’s friction.
Read the full article: Culture doesn’t die of apathy. It dies of friction.
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Culture dies because of friction
A one-minute take on why good behaviours disappear when we make them hard — and why leaders should become Chief Friction Hunters.
An earlier version of this piece was first published on Leaderonomics.com.
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Article
Culture doesn’t die of apathy. It dies of friction.
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