Video
Floating backwards through the office on a chair, holding a ship’s wheel: a light-hearted look at the very serious problem of culture drift.
Your culture is drifting. The dangerous part? Nobody feels the current. Culture never drifts into nothing — it drifts toward something: the loudest person, the behaviour that gets rewarded, the behaviour everyone sees but nobody challenges.
Read the full article: You don't have a culture problem. You have a culture design problem. · Try the ritual: Culture Drift Check
An earlier version of this piece was first published on LinkedIn.
Nobody sets out to build a bad culture. It happens quietly — when leaders stop designing and culture drifts toward whatever is pulling hardest.
Perfect strategies die in drawers because people only fight for what they helped create. Leave room for your team to crack the egg.
Founder-led culture runs on proximity. Somewhere past 150 people that proximity disappears — and culture has to be designed instead.